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Man with Blockchain postit

Course Overview

Applications of Emerging Tech:

Utilizing AI & Blockchain to Address Customer Churn and Build Effective Customer Loyalty Programs.

With the aftermath of Covid-19 expected to stretch long into the future, keeping customers engaged and loyal has never been more important. In this first-of-its-kind workshop, Edinburgh Business School makes AI and blockchain accessible and shows how these rapidly emerging technologies can be pragmatically applied to a business to reduce the cost of churn and drive competitive advantage.

Core Skill Areas and Competencies Addressed:

  • Exploring Data Science Fundamentals with Python and Jupyter Notebooks
  • Introduction to and Applications of AI including Machine Learning, Deep Learning, and NLP
  • Applying the Machine Learning Pipeline to a Machine Learning Project
  • Making Predictions to cut costs with Machine Learning
  • Introduction to core Blockchain concepts
  • Understanding the Business value of blockchain and key use cases
  • Blockchain tokenization and how it can be applied to enterprise applications such as customer loyalty programs.

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