Applications of Emerging Tech:
Utilizing AI & Blockchain to Address Customer Churn and Build Effective Customer Loyalty Programs.
With the aftermath of Covid-19 expected to stretch long into the future, keeping customers engaged and loyal has never been more important. In this first-of-its-kind workshop, Edinburgh Business School makes AI and blockchain accessible and shows how these rapidly emerging technologies can be pragmatically applied to a business to reduce the cost of churn and drive competitive advantage.
Core Skill Areas and Competencies Addressed:
- Exploring Data Science Fundamentals with Python and Jupyter Notebooks
- Introduction to and Applications of AI including Machine Learning, Deep Learning, and NLP
- Applying the Machine Learning Pipeline to a Machine Learning Project
- Making Predictions to cut costs with Machine Learning
- Introduction to core Blockchain concepts
- Understanding the Business value of blockchain and key use cases
- Blockchain tokenization and how it can be applied to enterprise applications such as customer loyalty programs.